Overview and Objective
As a Creative Director:
With over 30 years of experience in international and national accounts, especially in mass consumer products. Proven ability in both creative and marketing areas. Seeking a creative position handling a group of accounts either regional or local in which creative development, strategic and planning involvement will be required.
Graduated in Marketing & Advertising
Digital Marketing Degree
Spanish / English / Italian
La Cofradía Publicidad
(2011-2017) Having my own Advertising Agency some how brought me back to basics, and I can tell you I’m enjoining it very much, because I love to create and that’s exactly what I’m doing right now. Also I have expanded my knowledge on the planning area, which i think is essencial in creating effectives and better campaigns.
(2007-2011) As a Creative Vice President I supervised all the work and employees in accounts like: PEPSI, DORITOS, ZOOM GROUP, 7UP, BAYER LABORATORIES, GETORADE, SPLENDA.
(2004 – 2007) Agency were I started working as a Vice President, but also working as a Creative Director in accounts like: Newspaper Universal, Colgate Palmolive, Boehringer, Sony, Kickers.
FOOTE, CONE & BELDING
(2000 – 2004) Accounts handled: Chrysler, Empresas Polar (Polar Ice, Harina P.A.N., Mavesa, Toddy, Galera, Mazeite, Pastas Primor) Mitsubishi Motors(Signo, Lancer), Kraft (Trajinas, Sorbetitos), S.C. Jonson (Baygon, Carnu, Pride).
Anda Awards: Chrysler (6 awards in different categories as promotion, humor, brand image, low budget), Harina P.A.N., Polar Ice (4 Awards including best commercial of the year), Rosal toilet paper, Toallín multi use.
Del Caribe Awards: Rosal toilet P.
ACHIEVEMENTS: As a part of a team and good creativity, during my years in FCB we brought the Agency from been the number 13th in the country to be the 3rd
ARS-DMB&B PUBLICIDAD C.A.
(1991 – 2000) Accounts handled: Toyota (Corolla, Célica, Dyna, Samurai, Starlet, Camry), Alfonso Rivas & Cia (Local cookie and cereal company), Phillips, URSS (Local shoe company), Lotto Quiz (lottery game), Selecto (Rum), Plumrose (Hams, comfitures), Banco Provincial, P&G (Ariel, soap).
Anda Awards (the most important creative award in Venezuela): BBmix (Alfonzo Rivas), Toyota Corolla, Toyota Camry
NY Festival: Toyota Corolla
(1989 – 1991) Accounts handled: Gupo Unión (Local group that involves a bank, financial society and insurance company), Hertz Car Rental, Laguna Mar (Beach Club).
GRUPO D PUBLICIDAD
(1988 -1989) Accounts handled: Secret (Perfumes), Group Principal (Local group involving a bank, financial society and insurance company), Wet (local leaning products).